In this summer, I joined the eight valleys business project, which can help me understand how to make a program with my team in order to satisfy the new selling model: new retail on the brand YOHO, and finally provide this brand with a better new retail plan: including how we can design the pop-up shop, what we can
As a member of data analysis department in my team, I need to provide a flaw cart based on the data of CPA, which is a number to calculate the cost and efficiency of an advertisement of this brand. My team mate Nico analyzed the downloading information of YOHO’s app. For me, I calculate the efficiency of guidance of the consumers from offline (pop-up shops) to online (buy on app or online shops) based on CPA and other equations, in order to persuade the YOHO brand with the efficiency and larger profit through the new retail model.
